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If you are seeking child care, call the Child Care Aware of Washington Family Center: 1-800-446-1114

BrightSpark Brand Hub

Find everything you need to represent our brand in one place.

About Us

BrightSpark is a nonprofit organization founded in 1990 with a primary service area of King and Pierce Counties. We work to improve access to and the quality of early learning by offering dynamic and robust services to families, child care providers, and the communities we support.

Mission

Our mission is to nurture and sustain child-centered, antiracist early learning communities.

Our Values

Messaging & Brand Guides

Brand Guide

Take a look at this Brand Guide to take a deep dive into BrightSpark’s visual identity.

Messaging Guide

Reference this Messaging Guide for more information about how to talk about BrightSpark.

Spelling & Abbreviations

Our full name is BrightSpark Early Learning Services. Please note that although our logo is stylized to include only lowercase letters, the first letter in each word should be capitalized when written. In addition, the ‘S’ in “BrightSpark” is capitalized as well.

If you need to shorten our name, you can use “BrightSpark ELS” or simply “BrightSpark.” Acronyms are not encouraged, but if absolutely necessary, “BSELS” is an acceptable abbreviation. Never use “BS.”

Fonts

We use “Sora” fonts for headings, “Figtree” fonts for body text, and “Como” fonts for taglines, captions, contact information, etc. Find and download all of these fonts in the .zip folder below.

Colors

Below are the hex codes for each color of our logo.