BrightSpark is a nonprofit organization founded in 1990 with a primary service area of King and Pierce Counties. We work to improve access to and the quality of early learning by offering dynamic and robust services to families, child care providers, and the communities we support.
Mission
Our mission is to nurture and sustain child-centered, antiracist early learning communities.
Our Values
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We Are Stronger Together.
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We Honor Community Strengths.
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We Seek Continuous Learning and Improvement.
Please use the full-color logo whenever possible. The logo should be big enough so that “Early Learning Services” is legible (size 8 at the very least).
Our full name is BrightSpark Early Learning Services. Please note that although our logo is stylized to include only lowercase letters, the first letter in each word should be capitalized when written. In addition, the ‘S’ in “BrightSpark” is capitalized as well.
If you need to shorten our name, you can use “BrightSpark ELS” or simply “BrightSpark.” Acronyms are not encouraged, but if absolutely necessary, “BSELS” is an acceptable abbreviation. Never use “BS.”
We use “Sora” fonts for headings, “Figtree” fonts for body text, and “Como” fonts for taglines, captions, contact information, etc. Find and download all of these fonts in the .zip folder below.
Below are the hex codes for each color of our logo.
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Light pink: F8A3B7
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Red: C32542
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Orange: F26522
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Yellow: FFDE16
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Pastel Green: C2E9B4
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Bright Green: 8CC63F
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Dark Green: 13615C
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Teal: 13A89E
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Deep Blue: 20490A
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Light Blue: 94BEEE
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Light Purple: D3AFE4
Brand Guide
Take a look at this Brand Guide to take a deep dive into BrightSpark’s visual identity.
Messaging Guide
Reference this Messaging Guide for more information about how to talk about BrightSpark, our work, and why it matters.
BrightSpark General Handout
This one-page informational handout gives a succinct overview of who we are and what we do.
BrightSpark General Trifold
This trifold brochure gives a detailed overview of the services and resources BrightSpark offers.
Economic Justice Handout
Reference and share this one-sheet to illustrate the direct connection between accessible child care and economic mobility and stability for families and the economy as a whole.
Women in the Workforce Handout
Utilize this one-sheet to illustrate how the inaccessibility of child care impacts women’s ability to advance their careers – and what BrightSpark is doing to help.